Strategic management embraces the role of a company’s guiding line and organizes the contributions of the various areas.
Developing a strategic plan is crucial to gain a more comprehensive view of the whole of the organization.

Without a plan, how do we know where we’re headed?

You can’t get to a treasure without a map.
If you think it’s too late to make a plan, you’re wrong, not least because it’s not just for the initial phase of the company, but for being reviewed continuously.
The business plan is responsible for directing strategies and decision making.

Where’s the company? What is the situation and what challenges do you face?

If the company is stagnating, the challenge should focus on growth.
If the company is growing at a rapid pace, the challenge is to ensure that we sustain this new reality.
Later we will know ways to facilitate this process, whether the company has just started in the market or is growing at an already difficult pace to control.
In both phases, it may be relevant to consult, taking advantage of short- and long-term advantages.

Never before have human resources managers been so notion that the value of their business cannot be dissociated from the value of their teams.

In a scenario where more and more people jump from post to post because the “jobs for life” no longer exist, also employees should be attracted to the company and they too must be part of a mission carried out by the company that keep them motivated, involved and collaborative.

This bet on employees is not due to training (which we will talk about later), and should also be based on a strategy that involves the creation of differentiating and stimulating work environments, where the goal reinforces the feeling of “wearing the sweater”.

If when you hear the customer say a few words, you quickly start thinking about what you’re going to answer, you may not be paying enough attention to them.

When thinking about the answer, we end up not absorbing the message that is being transmitted to us, eventually not understanding exactly what the customer needs.

It is customary for us to come across more demanding or even undecided customers. In this case, listening carefully is the key so that we can clarify and influence them positively.

Listening to the customer should not only be before or during the course of a project, but also listen to their opinion at the end and retain suggestions or even any complaints that may contribute to improvements in the future.

If it is for them that we work for, we must listen to what they have to say to us, promoting with them the importance of their opinion in our work.
A project closing satisfaction questionnaire is an example of how to understand the strengths and weaknesses of service delivery.
Only knowing what is going wrong can you correct and improve whatever it takes to go further and get maximum satisfaction score.
Also customers will appreciate your effort in meeting their expectations.

Use technology to your advantage and improve productivity.
The fastest growing companies are the ones that bet the most on innovation and modernization.
This is because technology has been bringing us weapons that allow it to be increasingly easier to manage and simplify working methods.
Whether the company is large or small, there are technology tools suitable for any business.

There’s nothing more important than having control of your business data.
Doing business management based on time-consuming and time-consuming practices that leave room for doubt is no longer justifiable.
How do we know what to invest in if we can’t control the data so that we can analyze the results?
The chaos of disorganization is not a good place to have valuable data like those that belong to your business.
There is an urgent need to optimize the processes so that we have control of everything that is happening in the company, but in a simplified way.
Optimizing processes will make the whole team more productive and save time, freeing that time into focus on what effectively brings results.

Are bureaucratic processes, expert consultation, filling out tables, sending and resending numerous documents really necessary or are they compromising the efficiency of the work?

Automating is the fastest way to make processes more agile, simple, and more efficient.
Project management systems such as CRM and ERP are solutions that can be implemented to leave the company on autopilot, leaving you time for tasks that imply your full attention.

Last but not least, keep in mind that optimization should be a continuous process.
And in order to innovate and improve everything we talked about in this article, it is important not only to listen to the customer, but also the company itself.
That is, to analyze the results obtained so that we can continue to find ways to improve.
It is also here that management software will mark a relevant role in bringing an expanded view of everything that goes on with your business.