Financial Incentives for Internationalization via e-commerce

Elevate your digital e-commerce strategy through non-refundable financial incentives of up to 50%.

4.0: Internationalization via E-Commerce

Through this e-commerce incentive, large and small companies get support for their individual projects of direct presence in online channels, namely the creation of their own stores and/or joining marketplaces, as well as the development of online promotion campaigns.

This notice intends to contribute to promoting e-commerce in new exporters and in companies that are already in international trade.

FINANCING

Incentive rate of up to 50% (non-refundable) on eligible expenses, according to the following typologies:

10,000 to 25,000 euros, for projects under the “New Exporters” typology
25.000 euros to 85.000 euros, for projects under the “More Markets” typology

DEADLINE

The applications are open until the receiving of the limit number of applications determined according to the budget allocation.

ELIGIBLE EXPENDITURE

In the SI Internationalization via E-Commerce, eligible expenses are considered:

1. The acquisition of equipment and software directly related to the implementation of the project.

2. Expenses related to the acquisition of services from third parties related to:

2a) Design and implementation of strategies applied to digital channels for managing markets, channels, products or customer segments;

2b) User-Centered Design (UX): design, implementation and optimization of customer experience-centered digital strategies that maximize customer attraction, interaction and conversion;

2c) Design, implementation, optimization of Web Content Management (WCM), Campaign Management, Customer Relationship Management and E-commerce platforms;

2d) Creation of own online stores, registration and optimization of the presence in electronic marketplaces, including subscription and membership fees during the project execution period;

2e) Search Engine Optimization (SEO) and Search Engine Advertising (SEA);

2f) Social Media Marketing: Design, implementation and optimization of presence and interaction with customers via social networks;

2g) Content Marketing: creation and distribution of digital content (short text, long text, images, animations, or videos) aimed at capturing the attention and attracting the target customers to the offers marketed by the company;

2h) Display Advertising: placement of advertisements to the company’s offer on third-party sites, including search engine results pages;

2i) Mobile Marketing: translation of the strategies in the previous points for viewing and interacting with customers on mobile devices, namely smartphones and tablets;

2j) Business Intelligence and Web Analytics: collection, processing, analysis and visualization of large volumes of data generated from browsing and interaction of customers in a digital environment in order to identify patterns, correlations and relevant knowledge to strengthen the management and decision-making processes.

3. Costs of technical staff directly allocated to the implementation of the project, with evidence of skills/values in e-commerce and digital marketing and corresponding to a minimum qualification level VI (NQF).

ELIGIBILITY CRITERIA AND ACCESS CONDITIONS

In addition to the eligibility criteria for final beneficiaries and projects set forth respectively in articles 7 and 8 of Ministerial Order 135-A/2022, of April 1st, the final beneficiary must have a positive net worth in the complete fiscal year preceding the application year, and it is mandatory to submit the Simplified Corporate Information (IES) for that year. Alternatively, a subsequent interim balance sheet, certified by a chartered accountant, may be submitted, as long as it is reported up to the application date.

Companies that have been in business for less than a year at the time of application do not qualify to apply.

PREVIOUS PROCEDURES

Perform the e-commerce diagnosis that allows you to evaluate your company’s readiness on the Portugal Exporta website. The result of the evaluation defines the typology of the application to be submitted: New Exporters or More Markets. The recommendations made available in this Diagnostic also aim to provide guidelines for the elaboration of a

Detailed International E-Commerce plan supporting the application submission.

Develop an international e-commerce plan to support its application, the company must submit a detailed International ECommerce Plan (see details in Annex I of Notice of Tender No. 08/C16-i02/2022).

Make the application at the Balcão dos Fundos (Funds Counter) using the electronic form. Attached, submit the E-Commerce Diagnosis made available by AICEP and its International E-Commerce Plan

Don’t waste time. Contact us and find out how we can help you obtain these incentives.

In partnership with Exxa Studio, we offer a turnkey service with even more advantageous conditions.